One Platform. Millions of Streams. Zero Friction
At a glance
CLIENT
Telecom and media provider
SERVICE
- Platform & Product Development, API Integration, DevOps Enablement
INDUSTRY
- Telecommunications & Media
Serving more than 10 million European households, the provider operated multiple legacy apps for live TV, video-on-demand, broadband, and mobile. Fragmentation inflated run-costs (over €120M annually) and slowed delivery; major releases often took 6–9 months. Users faced inconsistent journeys and frequent context switches between apps, contributing to churn and low NPS during peak events.
LeanCoded consolidated services into a single cloud-native entertainment platform and executed a staged launch across five markets. Acting as a software product development company, we delivered end-to-end software product development services, integrated payments and identity, and built a real-time content pipeline. Within twelve months the platform sustained 50M+ daily transactions, cut operating costs by 35%, and reduced time-to-market to 4–6 weeks per feature.
From Fragmented Stacks to a Unified Customer Experience
Discovery showed duplicated capabilities across business units and brittle integrations between billing, identity, and playback services. We introduced domain-aligned microservices, hardened partner interfaces as an api development company, and replaced point-to-point connectors with managed gateways. A centralized catalog normalized metadata across studios and geographies, unlocking faster content onboarding and consistent entitlements.
Deployment velocity came from devops fundamentals: trunk-based development, automated quality gates, blue/green rollouts, and telemetry baked into every service. We complemented this with devops services for environment automation and incident response, plus cloud devops practices to autoscale during spikes (sports finals, premieres). Net effect: 30+ production releases/year with 99.99% uptime during peak traffic.
Engineering That Moves the Metrics
Personalization increased session depth and drove a 27% uplift in content engagement. Unified identity and household profiles cut login-related tickets by 40%. By applying cloud cost optimization solutions (autoscaling policies, instance right-sizing, tiered storage), infrastructure spend per active user dropped by 24%. The team introduced in-app guidance powered by a digital adoption platform to surface new features, improving first-week retention by 11% after each major release.
Unified platform economics
Release cadence that compounds
Personalization that converts
Operate at broadcast scale
Frictionless onboarding
What the Business Gained
The program shifted the economics of streaming by combining resilient architecture with disciplined operations. LeanCoded operated as an api development company and software product development company in one team: building reusable services, enforcing contracts, and hardening production with real-time observability.
- Speed — 6–9 months ➝ 4–6 weeks per release
- Scale — 50M+ daily transactions, 99.99% uptime
- Savings — €40M annual Opex reduction
- Stability — MTTR –69%, rollbacks <0.5%
Engagement — Viewing time +19%, add-on attach +7.4%
Ready for What’s Next
The platform is primed for new monetization models and regional rollouts. With api integration support formalized (SLOs, partner sandboxes, contract testing), third-party apps onboard in <4 weeks. Roadmap items include contextual commerce, interactive streams, and phased market expansion—projected to add +15% revenue over three years while keeping run-rate flat through continued cloud cost optimization solutions.