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White Space Innovation

Discover opportunities, design and launch differentiated offerings that accelerate growth.

For bold teams ready to challenge conventions and lead change.

For organizations looking to renew established businesses, proactively disrupt their own models or stay ahead of emerging competitors, we act as a strategic partner for growth. We help identify new market opportunities, translate unmet and latent customer needs into measurable business value, and shorten the path from concept to launch through custom software development solutions and business software development.

Bringing successful products and services to market requires more than customer insight alone. We work in parallel across experience definition, business and operating models, and enabling technologies to ensure ideas scale in the real world. By combining qualitative and quantitative research with data analytics consulting company expertise, product experience design, and enterprise software solution development, we help organizations apply their core strengths alongside emerging technologies to create offerings that reshape markets and drive sustained growth.

Our Key
Focus Areas

Opportunity Discovery & Strategic Prioritization

To grow your business, you need clarity on where to focus. We help uncover and structure opportunities by translating user insights and market signals into clearly defined areas for exploration. This allows you to prioritize initiatives, shape differentiated value propositions and define experiences with the highest potential impact, supported by data analytics consulting services and customer software development.

Business & Value Design

Turning ideas into tangible value requires more than vision. We validate concepts with real users, model costs and revenue streams, identify assumptions and constraints, and build a strong business case for innovation. This approach accelerates proof of value while laying the foundation for scalable growth through business software development and enterprise software solution planning.

Business Model Innovation & Growth

Exploring new ways to create and capture value is critical to long-term relevance. We work with you to design and test alternative business models, define partnership structures and connect value chains to balance risk and reward. Our teams collaborate across the full product lifecycle, combining strategy, custom software development, and engineering expertise to bring new models to life.

Go-To-Market Strategy & Activation

Successful launches require a clear path to market. We develop integrated go-to-market strategies that align business goals, positioning and brand direction. By connecting strategy with execution, we help organizations achieve near-term traction while supporting long-term transformation through digital transformation services and scalable platforms.

Organizational Change & Enablement

Sustainable innovation depends on how teams work together. We support organizational change through targeted consulting, enablement and training programs that embed new ways of working. By reshaping operating models, collaboration patterns and decision-making structures, we help organizations adapt and scale change across enterprise level software and product teams.

CASE STUDY

LeanCoded

AI That Keeps
the Game Fair and Fun

CASE STUDY

LeanCoded

Adaptive Learning Assistant
for a Digital Campus

CASE STUDY

LeanCoded

GenAI Copilots
for Energy Teams

Delivered Business Outcomes

Our Innovation Catalysts

01

Platform Modernization Tool Suite

Includes static and dynamic analyzers that enable the modernization team to gain a comprehensive understanding of application artifacts, dependencies and the mapping of business domains to technology, all with minimal customer input. These application insights expedite the modernization process whether it is an application migration, in-place modernization or application replacement.

02

Maestro 

Maestro is a hybrid cloud management platform that provides a unified entry point to your infrastructures in public clouds and private datacenters. It enables effective management, reporting, FinOps, security compliance checks, performance insights, ML-based optimization suggestions, automation and DevOps tooling.

03

migVisor™

migVisor is a first-of-its-kind cloud migration assessment product that helps companies analyze database environments and generate a visual cloud migration roadmap to accelerate database migration to the cloud, helping identify the best migration path for each database.

04

EPAM Delivery Platform

EDP is an orchestrated combination of enterprise software engineering methodologies, architectural frameworks, and development processes and tools. The solution synchronizes and streamlines the many steps that are key to success to enterprise software engineering projects.

05

Agile Security Platform

Agile Security Platform offers streamlined penetration testing as a service. Applying an agile security approach, the platform integrates penetration testing into software delivery cycles to enable continuous monitoring of security posture and detection of vulnerabilities.

01

Strategic Foresight Hub

A continuous insight engine that translates industry signals, technology shifts and cultural change into actionable strategic direction, helping businesses anticipate where value will emerge next.

02

Ecosystem Strategy Studio

A structured exploration of collaboration, competition and platform dynamics across existing and emerging ecosystems to identify new growth paths and defensible positions.

03

Direct-to-Consumer Launch Framework

A hands-on approach to shaping, validating and launching direct-to-consumer models — from vision and value proposition to operating model and scalable execution.

04

Technology Validation Sprint

A rapid design-and-build approach for proving the viability of emerging technologies through focused proofs of concept grounded in real business and industry context.

05

Concept-to-Reality Workshop

A practical prototyping environment where new ideas are brought to life, tested with real users, refined through iteration and prepared for confident market entry.

OUR PEOPLE

Alex
Moreno

Head of Client Engagement, LeanCoded

OUR PEOPLE

Yunfei
Liang

Director, Product Management, LeanCoded

OUR PEOPLE

Liselotte
van Aken

Senior Director, Innovation Consulting, LeanCoded
 

Ready to take your first step into the metaverse? Get in touch.

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