Physical Product
Development
Designing smart physical products for a seamlessly connected world
From first sketch to product in people’s hands
Turning a rough idea into a real, manufacturable product takes more than a good concept. It demands a partner that combines deep user research, experience design, hardware engineering, custom software and enterprise software integration, rapid prototyping, verification testing and lifecycle management — all under one roof. We help you move from early hypothesis to launch-ready solution, while our digital transformation services and cloud devops capabilities keep your product evolving after it hits the market.
Our integrated physical product team brings together human factors specialists, industrial and interaction designers, electronics and firmware engineers, and experts from a leading software development company. Using human-centered design, devops-driven delivery and agile frameworks such as design thinking, TRIZ and HCD, we shorten time-to-market and de-risk each stage of development. Whether you’re building a connected device, an in-store experience or a regulated medical product, we combine custom software development services, ai software development services and data analytics consulting services to create products that fit seamlessly into complex ecosystems and deliver lasting enterprise value.
Our Key Priorities
MedTech, Pharma & Life Sciences
Consumer Products
Retail & Physical Experiences
Industrial & Energy
Transportation
MedTech, Pharma & Life Sciences
Bringing regulated health products to market demands more than great ideas — it requires teams who understand complex standards, human safety and rigorous validation. Our multidisciplinary specialists combine engineering, human factors, medical software development and healthcare software development to shape devices that are both clinically effective and intuitive to use. Working under an ISO 13485–certified framework and aligned with the latest FDA guidance, we support you from early feasibility through clinical studies, launch and post-market improvement. From automated insulin delivery systems for patients of different ages to digital PCR platforms and large-scale laboratory automation, we help remove development bottlenecks and accelerate MedTech innovation. Acting as a custom healthcare software development company, we design hardware, custom software development services and data workflows together so your solutions exceed regulatory expectations and deliver real value to clinicians and patients.
Consumer Products
In a consumer landscape where preferences shift overnight, you need products that are insightful, timely and flawlessly executed. We blend deep category knowledge with human-centered design to craft offerings that stand out on the shelf and in everyday use. Our teams connect physical form, packaging and custom software experiences so brands can respond quickly to evolving customer expectations. From high-volume packaged food and beverages to household icons like Swiffer, our experts have helped global brands launch products that become part of people’s daily routines. We work in cross-functional squads to uncover user insights, define technical and manufacturing requirements and align with your go-to-market strategy. When needed, we pair physical design with ecommerce development services and retail software solution capabilities, turning each product into a connected brand touchpoint.
Retail & Physical Experiences
Your first impression in the physical world can define the entire relationship with a customer. To win attention — and loyalty — you need spaces and touchpoints that orchestrate sight, sound and interaction into a coherent brand story. We bring together spatial designers, technologists and experience strategists to imagine and deliver immersive environments that drive measurable business outcomes. Whether you are planning a pop-up activation, a flagship restaurant or a future-ready retail concept, we choreograph physical and digital journeys that feel seamless. Our teams combine interactive installations, connected devices and digital transformation services to build experiences that can be extended with conversational ai for customer service, loyalty apps and e-commerce development services, ensuring every visit connects back to your broader ecosystem.
Industrial & Energy
Operating in industrial and energy environments means balancing safety, reliability and efficiency while adopting disruptive technologies at scale. You need partners who understand your standards, workflows and interfaces — and who can apply insights from adjacent industries to unlock new performance. We collaborate closely with domain experts to co-create solutions that enhance large, distributed operations. From capital equipment and last-mile material handling to quality and access control in agriculture, food logistics and other trust-sensitive sectors, we design human-centered systems that work in the field, not just on paper. By combining IoT hardware with iot software development services, enterprise software solution design and data analytics consulting services, we help you monitor assets, streamline processes and make better decisions across your entire footprint.
Transportation
When your business is movement — of people, parcels or goods — every interaction needs to be fast, clear and dependable. You deal with live data, complex logistics and tight schedules; we help turn that complexity into intuitive products and interfaces that keep travelers and operators in sync. From digital wayfinding in crowded terminals to optimizing onboard catering and ground operations, we deliver solutions that feel effortless for users and robust for operators. Our teams prototype and test physical and digital concepts with real passengers and staff, then harden them using enterprise mobile app development services, cloud devops, devops practices and mobile app development consulting. The result: transportation experiences that adapt to a world that never stops moving.
Our Capabilities
